Plenty of room to dance and play music at the new bar. [ David Adlerstein | The Times ]
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Yacht club opens in downtown Apalachicola

There’s a new bar in town, operated by a man who knows a lot about brewing.
On Thursday, Oct. 12 a soft opening was set for the new Apalachicola Yacht Company, at the corner of Water Street and Avenue D, at the site of the former Tin Shed.
For eight years, Clayton Mathis worked at the Oyster City Brewing Company, doing everything from the cellar man, to the brewmaster, to the general manager to the director of operations.
Mathis was let go by OCBC several months ago, and as of this week, he’s back doing what he loves, alongside his new bride, the former Carrie Jones.

Apalachicola Yacht Club owners Clayton Mathis and Carrie Jones Mathis stand at the new bar. [ David Adlerstein | The Times ]

He worked out a deal to lease the land from the owners of the corner, Because We Can, LLC, whose principals are Carey Shepard, Rex Humphries, Jessica Gary and Susan Gary.
“It’s probably the biggest gamble I’ve ever taken,” said Mathis.
He took the name from a bunch of locals – Dan Garlick, Harry Raulerson, the late Charlie Williamson and Stan Jankowski, among them – who used to socialize together and called themselves the Apalachicola Yacht Club.
The low-key, warm surroundings, anchored by an exquisite bar of yellow pine, oak, cherry, black walnut and ash, built by Joey Price, also suggest that there’s a wry grin in calling it a “yacht company,” as it is much more like a spiffy rowboat you can paddle under the moonlight.

Adriane Elliott works as a bartender at the Apalachicola Yacht Company. [ David Adlerstein | The Times ]

Mathis said he’s pleased with the sturdy construction of concrete and Hardie board, especially since he’s just feet away from Riverfront Park.
There’s a biergarten outside, nicely groomed, and there will be a food truck there from time to time to offer meals with the brews.
“It will be a local craft beer joint,” said Mathis, which will offer music, and good times.

A biergarten is alongside the Apalachicola Yacht Club. [ David Adlerstein | The Times ]

He plans to have 10 taps with popular beers from anywhere in and around Florida and the Southeast.
The bar will be open Monday, Tuesday and Thursday from noon to 9 p.m., and Friday and Saturday until 10 p.m. “And occasionally on Sundays,” Mathis said.
There will be music three or four nights a week, beginning with Flying Fish this Saturday evening.
Mathis said he plans to get back to brewing his own craft beer perhaps as early as this spring, and may offer the site for weddings and special events.

If you like darts, you’ll want to throw down at the Apalachicola Yacht Company. [ David Adlerstein | The Times ]

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Meet the Editor

David Adlerstein, The Apalachicola Times’ digital editor, started with the news outlet in January 2002 as a reporter.

Prior to then, David Adlerstein began as a newspaperman with a small Boston weekly, after graduating magna cum laude from Brandeis University in Waltham, Massachusetts. He later edited the weekly Bellville Times, and as business reporter for the daily Marion Star, both not far from his hometown of Columbus, Ohio.

In 1995, he moved to South Florida, and worked as a business reporter and editor of Medical Business newspaper. In Jan. 2002, he began with the Apalachicola Times, first as reporter and later as editor, and in Oct. 2020, also began editing the Port St. Joe Star.

Wendy Weitzel The Star Digital Editor

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