There’s now an official craft beer of the Florida State Seminoles, and it is, of course, the Oyster City Brewing Company.
The multi-year sponsorship agreement, announced last week by Florida State Athletics and its multimedia rightsholder, Learfield’s Seminole Sports Properties, is now in effect. coinciding with the upcoming 2022-23 college athletics season.
It marks the first college sports sponsorship for Oyster City Brewing Company and the first craft beer sponsorship for FSU.
The announcement noted that the Oyster City Brewing Company now assumes the “Official Craft Beer of the Florida State Seminoles” designation, and with that will receive “significant visibility among FSU fans through in-venue branding, community relations programs, and Athletics’ official social media platforms.
“Florida State Athletics shares that same obsessive local passion, and even takes it a step further in uniting our fans,” said Alexi Sekmakas, CEO of Made By The Water, Oyster City Brewing Company. “We look forward to collectively cheering on our Noles into victory and enjoying plenty of great OCBC beers together along the way!”
Seminole Sports Properties General Manager Caleb Swann said in the announcement that they were excited to introduce Oyster City as the Seminoles’ official craft beer.
“Oyster City Brewing Company has a tremendous amount of passion for the city of Tallahassee and Florida State Athletics, making them the perfect fit,” he said. “We look forward to enhancing the gameday experience for Nole fans both locally in Tallahassee and throughout the state.”
Oyster City Brewing Company was established in 2013, brewing its first beers for customers in early 2014 in Apalachicola. The brewery opened its second location in Tallahassee, followed by the opening of its third location in Mobile, Alabama, and has distributions in both Florida and Alabama and anticipates entering more of the Southeast very soon.
The new relationship between Oyster City and FSU Athletics was secured on behalf of the university by Seminole Sports Properties, Learfield’s locally based team representing the Noles. Learfield, headquartered in Plana, Texas, is a media and technology services company in intercollegiate athletics.